NEW YORK, 13 April 2026 – Legora today launched a new global brand campaign, featuring Jude Law, as it accelerates the international expansion of its collaborative legal AI platform.
The campaign marks a new phase in Legora’s growth strategy and maturity, as the company continues to scale its presence in key legal markets, such as the United States, Canada, the United Kingdom, and the EU, and drives deeper adoption among leading law firms and in-house legal teams.
Built around the platform “Law just got more attractive,” the campaign is designed to reposition legal AI from a productivity tool to a core part of modern legal work, highlighting how AI can make legal work more intuitive, collaborative and ultimately more compelling.
Directed by Saturday Night Live veteran Rhys Thomas and shot by Academy Award–winning cinematographer Hoyte van Hoytema, the campaign films feature Jude Law stepping into the role of a modern spokesperson for legal AI.
Jude Law commented on the campaign:
“Legora asked me to be the new face of their brand. So when you see my face in the future, you can associate it with precise drafting, seamless collaboration, and thorough research – powered by AI. Or, put simply: making law more attractive.”
The global campaign will roll out across multiple channels and key markets, including the United States, the United Kingdom and the Nordics, supporting Legora’s broader ambition to be a long-term partner to legal organisations undergoing AI-driven transformation.
Over the past year, Legora has grown from 40 to 400 team members across Stockholm, London, New York, Denver, Sydney, and Bengaluru. The Legora platform supports tens of thousands of lawyers each day across 1000 customers in more than 50 markets.
“We believe this is the most exciting time in history to be a lawyer,” said Max Junestrand, CEO and Co-Founder of Legora. “AI is reshaping how legal work gets done, making it more collaborative and connected. This campaign reflects our ambition to lead that transformation together with our customers – and make law more attractive in the process.”
About Legora
Legora is a collaborative AI platform for legal work, supporting lawyers in research, review, and drafting across complex matters. It is used by tens of thousands of legal professionals at more than 1000 leading law firms and in-house legal teams across over 50 markets. Customers include Bird & Bird, Cleary Gottlieb, White & Case, Linklaters, Deloitte, Dentons, and Goodwin.
