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Cookie Policy

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Cookie Policy

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Cookie Policy

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Cookie Policy

Last updated: October 14, 2026

Cookies and Similar Technologies

Legora AB and its subsidiaries and group affiliates ("Legora", "we", "us", or "our") use cookies and similar tracking technologies on our website at legora.com (the "Site"). Cookies are text files that are stored on your device via an internet browser when you visit a website. They help us remember your preferences, enhance your user experience, and understand how our website is being used. For this purpose, we can also use other techniques, such as tracking pixels, conversion APIs, and JavaScript tags.

Some of the cookies we use are deleted at the end of the browser session, i.e., when you close your browser (known as session cookies). Other cookies are kept on your end device and enable us or our partner companies to recognise your browser on the next visit (persistent cookies). Furthermore, cookies can be "first-party cookies" (set by us) or "third-party cookies" (set by external providers).

If not specifically stated below, you can view the exact retention period of a given cookie by displaying the cookie in your browser. If you opt out of accepting cookies, the functionality of our website may be limited.

We will continuously update this Cookie Policy and ask you to review it regularly to stay up to date with our use of cookies. Our use of cookies may include the processing of personal data. For further information on our processing of personal data generally, please see our Privacy Policy.

How You Can Control the Use of Cookies

You can control or disable cookies at any time via the following means:

Our consent management platform (CMP) - also known as a cookie banner or cookie pop-up, is a tool that helps websites collect, manage and document user consent for data processing, ensuring compliance with privacy laws such as the GDPR. You can access and update your cookie preferences at any time via the cookie settings on our Site.

Opt-out tools provided by advertising platforms - advertising platforms and industry bodies offer opt-out tools that allow you to manage your preferences for interest-based advertising cookies; for example, you can visit the Network Advertising Initiative (NAI) opt-out page or the Digital Advertising Alliance (DAA) tool to control how participating companies collect and use your data for targeted advertising purposes. In addition, individual platforms such Meta provide their own privacy and ad settings dashboards, where you can review and adjust the use of advertising cookies and similar tracking technologies directly within your account preferences.

Your browser settings - most web browsers allow you to automatically remove all cookies when you close the browser. Additionally, most web browsers allow you to disable the use of third-party cookies. You can always review the cookies that have been stored by your web browser. You may choose to block some or all cookies, or even to delete cookies that have already been set, but you should be aware that you might lose some functions of the Site or our digital services.

If you want to restrict or block the cookies set by our Site, or by any other site, you may freely change the settings in your web browser. The "Help" function in your browser should explain how.

Please note that disabling cookies may affect the functionality of our Site.

You can control or disable cookies at any time via the following means:

If you want to restrict or block the cookies set by our Site, or by any other site, you may freely change the settings in your web browser. The "Help" function in your browser should explain how.

Please note that disabling cookies may affect the functionality of our Site.

Technically Necessary / Essential Cookies

We use technically necessary or essential cookies which are required for basic website functionalities. These are cookies that are merely required to collect certain information on our Site in order to provide a service required or wanted by you as a user. This extends to navigation or session cookies that enable smooth navigation and use of the Site; security cookies that protect the integrity of our Site and its users; and functional cookies that provide you with navigation by certain selected criteria as part of a service optimisation. The legal basis for these cookies is our legitimate interest under Article 6(1)(f) GDPR, namely the pursuance of our business purposes and the protection of our Site.

Analytical / Performance Cookies

We use cookies for analytical and statistical purposes which help us understand how visitors interact with our Site, as we want to constantly improve the user-friendliness and performance of our Site. We use analysis technologies (including cookies) which measure and evaluate which functions and content of our Site are used, how, and how often. On this basis we can improve our Site for you. The legal basis for analytical cookies is your consent under Article 6(1)(a) GDPR, which you may give or withdraw at any time via our consent management platform.

Marketing and Advertising Cookies

Marketing and advertising cookies help us deliver relevant ads and track conversions. We use web technologies (including cookies) from selected partners to be able to provide you with content and advertising specially tailored to you on websites and social media platforms. This content is selected and displayed based on your usage behaviour on our Site and other websites. The legal basis for marketing and advertising cookies is your consent under Article 6(1)(a) GDPR, which you may give or withdraw at any time via our consent management platform.

Cookies and Technologies Used via Third-Party Providers

We use third-party cookies and other technologies provided by external providers in various areas of our Site. In the following sections, we inform you about the respective providers, what data is collected, how long it is stored, and how you can object to the use of the relevant cookie or technology.

Description and Specification of Cookies and Technologies We Use

7.1

Google

We use cookies and technologies in connection with advertising services provided by Google Ireland Ltd. ("Google").

7.1

Google

We use cookies and technologies in connection with advertising services provided by Google Ireland Ltd. ("Google").

7.1.1

Google Ads Conversion Tracking and Conversion Linker

We use Google Ads conversion tracking and the Google Conversion Linker to measure the effectiveness of our advertising campaigns. These services enable us to display advertisements in a targeted manner so that you are only shown advertisements that may be of interest to you, and to measure whether users who click on our advertisements subsequently take actions on our Site.

The Conversion Linker tag stores ad click information in first-party cookies and local storage to support accurate attribution of conversions.

The following cookies may be set:

7.1.1

Google Ads Conversion Tracking and Conversion Linker

The Conversion Linker tag stores ad click information in first-party cookies and local storage to support accurate attribution of conversions.

The following cookies may be set:

Cookie Name

Purpose

Type

Retention

_gcl_au

Conversion linker — stores ad-click information for conversion attribution

Marketing

~90 days

_gcl_ls

Conversion linker local-storage item (googletagmanager.com)

Marketing

Persistent

pagead/1p-user-list/# (google.com)

Google Ads remarketing pixel — interest signals across sites

Marketing

Pixel (session)

pagead/1p-user-list/# (google.com)

Google Ads remarketing pixel — interest signals across sites

Marketing

Pixel (session)

Please note that the _gcl_au cookie, which also supports Floodlight conversion measurement, is documented in Section 7.1.1 above. For further information on Google's advertising technologies, please refer to: https://policies.google.com/technologies/ads.

The legal basis for Google Floodlight cookies is your consent under Article 6(1)(a) GDPR.

7.1.2

Google Floodlight

We use Google Floodlight, a conversion-tracking tool within Google’s Campaign Manager 360 suite, to measure actions users take on our Site after viewing or clicking our display and video advertisements. Floodlight tags send conversion data to Campaign Manager 360 for reporting and optimization.

Please note that the _gcl_au cookie, which also supports Floodlight conversion measurement, is documented in Section 7.1.1 above. For further information on Google’s advertising technologies, please refer to: https://policies.google.com/technologies/ads.

The legal basis for Google Floodlight cookies is your consent under Article 6(1)(a) GDPR.

7.1.2

Google Floodlight

The legal basis for Google Floodlight cookies is your consent under Article 6(1)(a) GDPR.

7.2

LinkedIn

We use tracking technologies from LinkedIn Ireland Unlimited Company ("LinkedIn") to measure the effectiveness of our advertising campaigns and to better understand visitor behavior on our Site.

7.2

LinkedIn

We use tracking technologies from LinkedIn Ireland Unlimited Company ("LinkedIn") to measure the effectiveness of our advertising campaigns and to better understand visitor behavior on our Site.

7.21

LinkedIn Insight Tag

The LinkedIn Insight Tag is a lightweight JavaScript tag that enables in-depth campaign reporting and helps us unlock insights about our website visitors. We may use the LinkedIn Insight Tag to retarget website visitors and to obtain additional insights about users who interact with our LinkedIn advertisements.

The LinkedIn Insight Tag enables the collection of metadata, including IP addresses, timestamps, and event data such as page views. All data is pseudonymized. The LinkedIn browser cookie is stored in a visitor's browser until it is deleted or expires.

The following cookies may be set:

7.21

LinkedIn Insight Tag

The following cookies may be set:

Cookie Name

Purpose

Type

Retention

bcookie

Browser identifier; spam detection/security

Necessary

1 year

lidc

Facilitates data centre selection

Essential

24 hours

li_gc

Stores consent of guests regarding the use of cookies for non-essential purposes

Essential

2 years

7.1.2

You can opt out of LinkedIn's tracking technologies via your LinkedIn settings page: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. We also recommend reviewing LinkedIn's Cookie Policy: https://www.linkedin.com/legal/cookie-policy.

The legal basis for the LinkedIn Insight Tag is your consent under Article 6(1)(a) GDPR.

7.1.2

The legal basis for the LinkedIn Insight Tag is your consent under Article 6(1)(a) GDPR.

7.3

Meta (Facebook)

We use tracking technologies from Meta Platforms Ireland Limited ("Meta").

7.3

Meta (Facebook)

We use tracking technologies from Meta Platforms Ireland Limited ("Meta").

7.3.1

Meta Pixel

We use the Meta Pixel (formerly known as Facebook Pixel), a web analytics and advertising tool. The Meta Pixel helps us track user interactions on our Site after users click on a Meta advertisement (e.g. on Facebook or Instagram). This allows us to measure the effectiveness of our advertisements, optimize ad delivery, and build targeted advertising audiences.

The Meta Pixel may collect information such as visited web pages, referrer URLs, browser and device information, IP address, and actions taken on the Site (such as form submissions).

The following cookies may be set:

7.3.1

Meta Pixel

The Meta Pixel may collect information such as visited web pages, referrer URLs, browser and device information, IP address, and actions taken on the Site (such as form submissions).

The following cookies may be set:

Cookie Name

Purpose

Type

Retention

_fbp

Meta browser identifier for ad delivery incl. real-time bidding

Marketing

~90 days

_fbc

Records the last URL the visitor arrived from (connect.facebook.net)

Marketing

Persistent

lastExternalReferrerTime

Records the time of the last external referral

Marketing

Persistent

7.1.2

You can opt out of Meta's interest-based advertising by changing your ad preferences in your Meta account: https://www.facebook.com/adpreferences/ad_settings.

Data collected via the Meta Pixel may be transferred to and processed by Meta Platforms, Inc. in the United States and other third countries. These transfers are conducted under Meta's Standard Contractual Clauses (SCCs) as approved by the European Commission.

For more information on Meta's data transfer mechanisms: https://www.facebook.com/help/566994660333381. For Meta's full privacy policy: https://www.facebook.com/privacy/policy. We also recommend reviewing Meta's Cookie Policy: https://www.facebook.com/privacy/policies/cookies/.

The legal basis for the Meta Pixel is your consent under Article 6(1)(a) GDPR.

7.1.2

You can opt out of Meta's interest-based advertising by changing your ad preferences in your Meta account: https://www.facebook.com/adpreferences/ad_settings.

The legal basis for the Meta Pixel is your consent under Article 6(1)(a) GDPR.

7.4

Microsoft Advertising and Clarity (UET)

We use Universal Event Tracking (UET) from Microsoft Corporation ("Microsoft") to track conversions and build audiences for our advertising campaigns on the Microsoft Advertising (Bing Ads) platform. We use Microsoft Clarity, a behavioral analytics tool provided by Microsoft Corporation ("Microsoft") that compiles statistical reports and heatmaps to help us understand how visitors use our Site.

The following cookies may be set:

7.4

Microsoft Advertising and Clarity (UET)

The following cookies may be set:

Cookie Name

Purpose

Type

Retention

_uetsid

Session identifier for ad measurement/frequency capping

Marketing

1 day / persistent

_uetvid

Cross-site visitor identifier

Marketing

1 year

_uetsid_exp / _uetvid_exp

Store expiry dates for the UET cookies

Marketing

Persistent

MUID

Microsoft-wide user ID synced across Microsoft domains

Marketing

1 year

Microsoft advertising identifier (bing.com)

Marketing

~7 days

SRM_B

Tracks interaction with the search-bar function to present relevant products/services (bing.com)

Marketing

1 year

_clck

Persists a Clarity user ID and preferences; recognizes returning visitors

Statistics / Analytical

1 year

_clsk

Combines page views into a single Clarity session

Statistics / Analytical

1 day

_cltk

Clarity session tracking value (scripts.clarity.ms)

Statistics / Analytical

Session

c.gif (pixel)

Clarity collection pixel (c.clarity.ms)

Statistics / Analytical

Session

ANONCHK

Microsoft ad measurement / validation (c.clarity.ms)

Marketing

1 day

Microsoft advertising identifier (c.clarity.ms)

Marketing

7 days

Microsoft device sync identifier for targeted ads (c.clarity.ms)

Marketing

Session

7.1.2

Please note that with Microsoft UET Consent Mode enabled, cookie writing behavior may change until consent is granted.

For more information on how Microsoft processes personal data, please see Microsoft's Privacy Statement: https://privacy.microsoft.com/en-us/privacystatement.

The legal basis for Microsoft Advertising UET is your consent under Article 6(1)(a) GDPR.

7.1.2

Please note that with Microsoft UET Consent Mode enabled, cookie writing behavior may change until consent is granted.

For more information on how Microsoft processes personal data, please see Microsoft's Privacy Statement: https://privacy.microsoft.com/en-us/privacystatement.

The legal basis for Microsoft Advertising UET is your consent under Article 6(1)(a) GDPR.

7.5

HubSpot

We use HubSpot, Inc. ("HubSpot"), a marketing automation and customer relationship management platform. HubSpot helps us manage and track interactions with visitors to our Site, including form submissions and contact with our team. HubSpot also sets certain strictly necessary cookies via its CDN provider (Cloudflare) for rate limiting and bot protection, as well as cookies that store your consent preferences.

The following strictly necessary cookies may be set by HubSpot:

7.5

HubSpot

The following strictly necessary cookies may be set by HubSpot:

Cookie Name

Purpose

Type

Retention

__cf_bm

Cloudflare bot protection — distinguishes humans from bots. Set across HubSpot domains (hs-scripts.com, hs-banner.com, hs-analytics.net, hsforms.com, hsforms.net, hsappstatic.net, hscollectedforms.net, hubspot.com, hubspotusercontent-eu1.net) and linkedin.com

Essential

1 day

cookietest

Determines whether the visitor accepts cookies (cookie-support test)

Necessary (Essential)

Session

7.1.2

In addition, the following analytics and marketing cookies may be set by HubSpot:

7.1.2

In addition, the following analytics and marketing cookies may be set by HubSpot:

Cookie Name

Purpose

Type

Retention

__hstc

Main visitor tracking — visitor/session identifiers and timestamps

Analytical

~6 months

hubspotutk

Visitor identity; passed to HubSpot on form submission for deduplication

Analytical

~6 months

__hssc

Tracks session information and determines whether to increment the session number and timestamps in the __hstc cookie

Analytical

1 day

__hssrc

Determines whether the visitor has restarted their browser; if absent, HubSpot treats it as a new session

Analytical

Session

__ptq.gif (pixel)

Sends device/behaviour data to HubSpot; cross-device/channel tracking

Marketing

Session

7.1.2

Whether these cookies are set before or after consent depends on the configuration of our HubSpot tag deployment. For analytical and marketing purposes, these cookies are only placed with your consent.

For more information on how HubSpot processes personal data, please see HubSpot's Privacy Policy: https://legal.hubspot.com/privacy-policy. We also recommend reviewing HubSpot's Cookie Documentation: https://knowledge.hubspot.com/privacy-and-consent/what-cookies-does-hubspot-set-in-a-visitor-s-browser.

The legal basis for HubSpot cookies is either our legitimate interest under Article 6(1)(f) GDPR or your consent under Article 6(1)(a) GDPR.

7.1.2

The legal basis for HubSpot cookies is either our legitimate interest under Article 6(1)(f) GDPR or your consent under Article 6(1)(a) GDPR.

7.6

Dreamdata

We use Dreamdata ApS ("Dreamdata"), a revenue attribution and analytics platform that helps us understand the performance of our marketing efforts across channels. Dreamdata operates in standard cookie-based tracking mode on our Site, and all cookies are set on our domain. Dreamdata acts as a data processor on our behalf, and data is processed within the European Union.

The following cookies and local storage items may be set:

7.6

Dreamdata

The following cookies and local storage items may be set:

Cookie Name

Purpose

Type

Retention

dd_anonymous_id

Anonymous visitor identifier for attribution

Necessary (legora.com) / Marketing (cdn.dreamdata.cloud)

1 year / persistent

dd_user_id

Identified user ID for cross-session attribution

Marketing

Session

ajs_anonymous_id

Anonymous identifier (analytics.js base)

Analytical

Session

ajs_user_id

User identifier / segmentation (analytics.js base)

Marketing

Session

__tld__

Top-level-domain test cookie

Marketing

Session

7.1.2

For more information on how Dreamdata processes personal data, please see Dreamdata's Privacy Policy: https://dreamdata.io/privacy-policy. We also recommend reviewing Dreamdata's Cookie Documentation: https://developer.dreamdata.io/faq/cookies.

The legal basis for Dreamdata cookies is your consent under Article 6(1)(a) GDPR.

7.1.2

The legal basis for Dreamdata cookies is your consent under Article 6(1)(a) GDPR.

7.7

Ask Legora AI-powered chat feature

We use a first-party localStorage item in connection with Ask Legora, our AI-powered chat feature, solely to enforce a daily usage limit per browser. It stores only the current date and query count, contains no personal data, and never leaves the visitor's browser. The counter resets on the first use of a new calendar day; as localStorage has no automatic expiry, the item otherwise remains on the device until the visitor clears their browser storage.

The following cookies and local storage items may be set:

7.7

Ask Legora AI-powered chat feature

The following cookies and local storage items may be set:

Cookie Name

Purpose

Type

Retention

legora_query_count

Stores the current date and the number of Ask Legora queries submitted by the browser in the current day, in order to enforce a daily usage limit.

Essential

Persists in the visitor's browser until storage is cleared.

7.1.2

The legal basis for this processing is our legitimate interest (Article 6(1)(f) GDPR) in providing a fair and accessible AI-powered experience on our Site.

7.1.2

The legal basis for this processing is our legitimate interest (Article 6(1)(f) GDPR) in providing a fair and accessible AI-powered experience on our Site.

7.8

ZoomInfo

We use ZoomInfo WebSights, a website visitor identification service provided by ZoomInfo Technologies LLC, to identify the organizations visiting our Site. When you visit and browse our Site, the ZoomInfo script collects your IP address, device and browser information, and the pages you view, and matches this against ZoomInfo’s own database in order to tell us which organization you are visiting from. We have not enabled ZoomInfo’s Buyer ID or Enhanced Visitor Identification features, so visits are not resolved to named individuals and no third-party advertising cookies are set.

The following cookies may be set:

7.8

ZoomInfo

The following cookies may be set:

Cookie Name

Purpose

Type

Retention

_zitok

First-party cookie (legora.com) containing an opaque GUID that recognises a returning visitor across sessions; used by ZoomInfo WebSights

Marketing

1 year

_cfuvid

Third-party cookie (.zoominfo.com) set by ZoomInfo’s CDN provider (Cloudflare) for rate limiting, to distinguish visitors sharing the same IP address

Marketing

Session

CookieConsent

Third-party cookie (.zoominfo.com) that stores the consent status passed to the ZoomInfo script

Marketing

1 year

7.1.2

Data transferred to ZoomInfo in the United States. Legal basis: consent, Art. 6(1)(a) GDPR.

For more information on how ZoomInfo processes personal data, please see ZoomInfo's Privacy Policy: https://www.zoominfo.com/legal/privacy-policy

7.1.2

Data transferred to ZoomInfo in the United States. Legal basis: consent, Art. 6(1)(a) GDPR.

For more information on how ZoomInfo processes personal data, please see ZoomInfo's Privacy Policy: https://www.zoominfo.com/legal/privacy-policy

7.9

Amazon Ads

We use the Amazon Advertising tag (Amazon Ad tag), provided by Amazon, a durable conversion-measurement tool used to measure conversions and build audiences for our advertising campaigns. Once implemented, the Amazon Advertising tag collects information present in HTTP headers (such as IP address, browser, page location, referrer and device), tag-specific data (the tag ID and the Amazon ad system cookie, ad-id), and advertiser-defined event and attribute data.

The following cookies may be set:

7.9

Amazon Ads

The following cookies may be set:

Cookie Name

Purpose

Type

Retention

ad-id (amazon-adsystem.com)

Amazon ad system (advertising) cookie; identifies the user for conversion measurement and interest-based advertising

Marketing

13 months

7.1.2

For more information on how Amazon processes personal data for advertising purposes, please see Amazon Ads' Privacy Notice: https://advertising.amazon.com/legal/privacy-notice

7.1.2

For more information on how Amazon processes personal data for advertising purposes, please see Amazon Ads' Privacy Notice: https://advertising.amazon.com/legal/privacy-notice

International Transfers

Several of the third-party providers described in this Policy are based outside the European Economic Area (EEA), in particular in the United States. Where personal data processed through cookies is transferred to countries outside the EEA, Legora ensures that appropriate safeguards are in place in accordance with Articles 44–49 GDPR, including Standard Contractual Clauses (SCCs) approved by the European Commission and, where applicable, participation in the EU–US Data Privacy Framework. Please refer to the individual privacy policies of the relevant third-party providers for further information on their transfer mechanisms.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies and technologies we use, or for other operational, legal or regulatory reasons. When this Policy is updated, we will post an updated version on this page with a revised "Last updated" date. We ask you to review this Policy regularly to stay up to date with our use of cookies.