Legora, the collaborative AI platform for legal professionals, today announced a long-term partnership with Swedish professional golfer Ludvig Åberg, one of the fastest-rising stars in golf. The partnership marks Legora’s first major athlete collaboration – born out of unique parallels between Ludvig Åberg and Legora’s shared beliefs that excellence at the highest level depends on preparation, data-driven insight, and human judgement, whether in elite sports or complex legal work.
As part of the agreement, Legora will become an official sponsor of Åberg, with the company’s logo appearing on his left sleeve in professional competition. The partnership will debut immediately and extend through a multi-year collaboration focused on performance, decision-making, and excellence under pressure.
Since turning professional in 2023, Åberg has established himself among the world’s elite. A former world number one amateur, he claimed early victories on both the PGA Tour and DP World Tour, represented Europe in the Ryder Cup, and has become known for his composure, consistency, and control in the most demanding competitive environments.
His performance is built on preparation, data, and continuous refinement – a process-driven approach where every detail matters.
That same discipline is central to Legora’s mission.
Founded in Sweden, Legora was built to help legal professionals navigate complexity with clarity – using AI not to replace judgment, but to sharpen it. By structuring information, surfacing insight, and accelerating preparation, Legora enables legal teams to perform with confidence when it matters most.
“Precision is about having the right context and insight at the right moment – and trusting skilled people to act on it,” said Max Junestrand, CEO and co-founder of Legora. “Ludvig embodies that mindset. We share a Swedish background, a global ambition, and a belief that excellence is built deliberately, through preparation and focus. This partnership reflects exactly what Legora stands for.”
Åberg’s approach to golf mirrors that philosophy: calm, methodical, and deeply process-driven
“For me, precision comes from preparation,” said Ludvig Åberg. “You rely on data and insight, but in the end you’re responsible for the decisions you make. That’s what I respect about Legora – they enable speed and clarity without compromising judgment.”
While the sleeve branding marks the visible start of the collaboration, the partnership will extend beyond the course. Over the coming year, Legora and Åberg will collaborate on customer experiences and initiatives exploring how precision, preparation, and performance translate across sport, business, and technology.
Rooted in Swedish heritage and driven by international ambition, Legora and Ludvig Åberg represent a new generation of competitors – focused not on shortcuts, but on building sustainable excellence over time.
About Ludvig Åberg
Ludvig Åberg made his professional debut in 2023, the same year Legora was founded. He quickly established himself as one of golf’s most exciting new stars. The Swede combines exceptional power with all-around consistency and feel, excelling across every facet of the game. Since then, Åberg has won trophies on both the DP World Tour and PGA TOUR. He has also played a key role in the European team’s recent Ryder Cup successes, cementing his place among the next generation of world-class players.
