September 11, 2025
By
Gabrielle Persson
When Gabrielle Persson joined Legora as VP of Content and Partnerships, the brief was clear: anchor Legora’s platform in the most authoritative legal sources.
For her, truly useful AI in law depends on both technological excellence and comprehensive, trustworthy content. Building strong partnerships with leading legal content providers is central to setting a new benchmark for legal research.
A career built on partnerships
Gabrielle’s path to Legora runs through strategy, product, and AI across industries – from driving digital transformations at McKinsey to scaling an ad-tech startup from the Nordics to global markets. Working closely with publishers has been a constant theme. In every case, success rested on bridging technology with partnerships that unlocked new solutions at scale.
“The strength of partnerships lies in specialists combining their expertise. In practice, that means bringing together the best of both worlds to deliver something greater than either side could build alone.”
That mindset now shapes her remit at Legora. Working with the custodians of legal content, her goal is twofold. First, to connect legal sources and collaborative AI workspaces. Second, to ensure they are surfaced and seamlessly integrated into workflows in ways that meet the realities of modern legal work. The aim is simple: to empower exceptional lawyers to do exceptional work.
Why legal content matters
Ask Gabrielle why legal content is so critical for AI in the legal sector, and she goes back to the lawyer’s desk:
“Lawyers work through a simple but powerful method: identify the issue, find the relevant rules, interpret them, and apply them to the situation at hand. Each step depends on access to authoritative legal sources – legislation, case law, regulatory filings, and more. Without them, the method breaks down. If AI systems don’t integrate those sources, they’re just toys. To be useful, they must bring the law into the workflow.”
Lacking that foundation, lawyers fall back on patchwork solutions – web search, internal files that may be outdated or incomplete, or siloed subscriptions. The result is wasted time, uneven quality, and a lingering question of whether the research is truly complete.
The challenge is not simply volume. Legal content and sources span jurisdictions, formats, and publication models that date back centuries. Integrating them requires not only technical excellence but deep collaboration with publishers, regulators, and institutions that have curated these sources for generations.
AI for legal research
Gabrielle is quick to distinguish Legora’s approach from the common narrative of AI platforms simply “training on more data.”
“We don’t use these databases to train our models. That would raise complex intellectual property issues, and more importantly, it wouldn’t give lawyers what they need. What matters is not generating plausible text, but enabling legal research that is efficient, exhaustive, and verifiable. A lawyer needs to be able to check an answer against the actual legal sources.”
The goal is speed and depth together. Where lawyers once faced a trade-off – skim broadly and risk missing key precedents, or go deep and risk burning hours – AI can now deliver both speed and depth. As Gabrielle puts it: “Quick answers can also be deeply reasoned and well-researched. That’s the shift.”
Meeting rising expectations
Pressure for this shift is coming not only from lawyers at law firms, but from their clients and colleagues. Corporate legal teams are already seeing AI adoption in other functions and feel the expectation to deliver the same speed and value.
In many cases, in-house teams already use AI in customer support, finance, or compliance. They know what’s possible, and that knowledge sets the bar for what they expect from themselves and their external counsel.
Clients will no longer accept paying for hours of research they know can be done faster. They want the lawyer’s judgment, not their keystrokes.
That expectation is reshaping the profession. With AI handling the heavy lift of retrieval and synthesis, lawyers can focus more time on the human aspects of practice: reasoning, judgment, and client relationships.
Legal content as living partnerships
For Gabrielle, the real opportunity lies not just in connecting to existing legal sources, but in shaping how they evolve.
“Content doesn’t stand still. The law changes. Legal sources update. And the providers themselves are modernizing – finding new ways to archive, annotate, and surface their materials."
Partnerships must therefore go beyond technical integrations. They are about co-creating new forms of legal knowledge delivery. Instead of simply mirroring today’s legal sources inside an AI platform, Gabrielle envisions a cycle of collaboration where content providers and AI systems providers shape each other.
The future of legal content partnerships
The driver is expectation. Law firms and in-house teams increasingly benchmark their research experiences against consumer platforms – Google, ChatGPT, Perplexity. People now expect to ask a natural-language question and get a clear, contextual answer. They have less patience for trawling through indexes or metadata to find the right source.
Meeting that expectation requires more than speed. It requires content that is reliable, structured, and ready to be made sense of. That is why Legora’s partnerships are not just about licensing access, but about building a shared foundation where trustworthiness, usability, and legal precision move forward together.
These collaborations are less about connecting systems than about shaping the future of legal research itself.
Looking ahead
Gabrielle is candid about the scale of the shift. AI in law, she argues, is not just another wave of automation but a paradigm change on the scale of electricity or the internet – only moving faster.
“Some problems that were previously unsolvable will suddenly become solvable. And lawyers will remain at the center – more human, not less – because they can focus on the parts of practice that no machine can replace.”
At the core of that vision are the legal sources. Not just static repositories, but living, evolving foundations for the next generation of legal work. It’s about the legal industry working together to seamlessly combine world-class legal AI and world-class legal knowledge.
The Author
Gabrielle Persson has spent over a decade helping organisations around the world succeed with digital transformation. She began her career at McKinsey, where she focused on building machine learning and AI capabilities, embedding them into clients’ core operations and ways of working.
Most recently, Gabrielle served as Chief Product Officer at global adtech company SeenThis, where she collaborated closely with publishers worldwide to design and launch new offerings, bringing together diverse expertise to create market-leading solutions.
With her deep background in technology and product leadership, Gabrielle brings a unique perspective on how innovation can unlock growth and transformation.